Do you think Amazon is a market oriented company?

Do you think Amazon is a market oriented company?

I think Amazon is definitely very market oriented. Amazon is practically a household word in US, if not the world. It is the largest Internet retailer in the US.

What kind of pricing strategy does Amazon use?

Amazon uses market-oriented pricing as its primary pricing strategy. For example, the company evaluates competitors’ prices as basis for pricing AmazonBasics products. The advantage of this pricing strategy is that it makes selling prices more competitive, affordable and attractive to target consumers.

How does Amazon use advertising to reach its target market?

Advertising functions as the primary means for Amazon to communicate with its target market. For example, the company has an affiliate program for website owners or online publishers to earn revenues by displaying advertisements and corresponding links to products sold on the Amazon.com website. This strategy widens the company’s market reach.

What do you mean by Amazon's Marketing Mix?

Amazon.com Inc. uses its marketing mix as a powerful approach to attract consumers to its e-commerce website. A company’s marketing mix or 4Ps (Product, Place, Promotion and Price) is the combination of strategies and tactics used to implement a marketing plan.